Building trust so decisions feel natural
Salut! I'm Alex, a product designer focused on turning complex, undefined problems into clear, intuitive experiences, built to scale.
My approach
I design products that earn trust through clarity and restraint.
When I work on complex systems, I focus on making decisions feel straightforward. I pay special attention to when the design guides, steps back, and how each interaction shapes our understanding.
The goal is always the same: to help people move through complexity with confidence and ease.
What I bring
Zero-to-delivery
I love starting with a blank canvas and an obscure brief, untangling the uncertainty to deliver.
Systems that scale
I design with growth in mind, building consistent patterns and clear components that hold up as the product evolves.
AI enhanced
From discovery to design I use AI to deepen insights, iterate faster and test fully functioning prototypes to build the optimal product.
The work
A few of the problems I've worked through, the decisions I made along the way and what came out the other side.
CIBC ETF Filter
Fintech
Product Filter
UX/UI
Empowering investors through a smarter investment product screener.
Movo
Fintech
Mobile Onboarding
UX/UI
Onboarding with purpose: How thoughtful data collection signals trust.
MS Society
Healthcare
Website
UX/UI
Empathy before everything: rethinking the Multiple Sclerosis Society of Canada.
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