My approach
What's my ethos? I think digital products should feel just as good as they function. I’m interested in the nuances of design: when to guide, when to step back, and how small interactions shape the overall experience.
Whether I’m refining flows or questioning assumptions, I treat design as both a craft to sharpen and a system to rethink.
What I bring
Zero-to-delivery
I love starting with a blank canvas and an obscure brief, untangling the uncertainty to deliver.
Systems that scale
I design with growth in mind, building consistent patterns and clear components that hold up as the product evolves.
AI enhanced
From discovery to design I use AI to deepen insights, iterate faster and test fully functioning prototypes to build the optimal product.
The work
A few of the problems I've worked through, the decisions I made along the way and what came out the other side.
CIBC ETF Filter
Fintech
Fintech Product Filter
UX/UI
Empowering investors through a smarter investment product screener.
Movo
Fintech
Mobile Onboarding
UX/UI
Onboarding with purpose: How thoughtful data collection signals trust.
MS Society
Healthcare
Website
UX/UI
Empathy before everything: rethinking the Multiple Sclerosis Society of Canada.