From ambiguous to obvious
Salut! I'm Alex, a product designer with a builder’s mindset. I take undefined fintech problems from zero to something clear, usable, and built to grow.
What I bring
Zero-to-delivery
I love starting with a blank canvas and an obscure brief, untangling the uncertainty to deliver.
Systems that scale
I design with growth in mind, building consistent patterns and clear components that hold up as the product evolves.
AI to the process
From discovery to design I use AI to deepen insights, iterate faster and test fully functioning prototypes to build the optimal product.
The work
A few of the problems I've worked through, the decisions I made along the way and what came out the other side.
CIBC ETF Filter
Fintech
Screener/Filter
UX/UI
Empowering investors through a smarter ETF filter.
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Movo
Fintech
Mobile Onboarding
UX/UI
Onboarding with purpose: How thoughtful data collection signals trust.
View full case study
MS Society
Healthcare
Website
UX/UI
Empathy before everything: rethinking the Multiple Sclerosis Society of Canada.
View full case study
Stratejay
Education
Mobile Habit Builder
UX/UI
Level up your learning by gamefying education.
View full case study